/* ----------------------------------------------------------------
   Krystina Landing · cinematic luxury
   palette: deep ink, warm champagne, cream, muted rose
----------------------------------------------------------------- */
:root {
  --ink: #0b0907;
  --ink-2: #131110;
  --ink-3: #1d1a17;
  --cream: #efe7da;
  --cream-soft: #d8cfc1;
  --champagne: #c9a679;
  --champagne-bright: #e6c79a;
  --rose: #b9826f;
  --line: rgba(239, 231, 218, 0.14);
  --line-strong: rgba(239, 231, 218, 0.28);

  --font-display: "Italiana", "Cormorant Garamond", "Times New Roman", serif;
  --font-serif: "Cormorant Garamond", "Times New Roman", serif;
  --font-sans: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;

  --easing: cubic-bezier(0.6, 0.05, 0.1, 1);
  --maxw: 1480px;
  --pad: clamp(20px, 4vw, 72px);
}

* {
  box-sizing: border-box;
}

html,
body {
  margin: 0;
  padding: 0;
  background: var(--ink);
  color: var(--cream);
  font-family: var(--font-sans);
  font-weight: 300;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}

html {
  scroll-behavior: auto;
}

body {
  min-height: 100vh;
  overflow-x: hidden;
  letter-spacing: 0.01em;
  line-height: 1.55;
}

body.is-loading {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  color: inherit;
  background: none;
  border: 0;
  cursor: pointer;
}

::selection {
  background: var(--champagne);
  color: var(--ink);
}

/* ----------------- film grain + vignette ----------------- */
.grain {
  position: fixed;
  inset: -50%;
  pointer-events: none;
  z-index: 9000;
  opacity: 0.06;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='220' height='220'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix type='matrix' values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 1 0'/></filter><rect width='100%' height='100%' filter='url(%23n)' opacity='0.85'/></svg>");
  animation: grain 8s steps(8) infinite;
}

@keyframes grain {
  0%,
  100% {
    transform: translate(0, 0);
  }
  10% {
    transform: translate(-2%, -2%);
  }
  20% {
    transform: translate(1%, 1%);
  }
  30% {
    transform: translate(-1%, 2%);
  }
  40% {
    transform: translate(2%, -1%);
  }
  50% {
    transform: translate(-2%, 1%);
  }
  60% {
    transform: translate(1%, -2%);
  }
  70% {
    transform: translate(-2%, 2%);
  }
  80% {
    transform: translate(2%, 2%);
  }
  90% {
    transform: translate(-1%, -1%);
  }
}

.vignette {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 8000;
  background: radial-gradient(
    120% 80% at 50% 50%,
    transparent 55%,
    rgba(0, 0, 0, 0.55) 100%
  );
}

/* ----------------- preloader ----------------- */
.preloader {
  position: fixed;
  inset: 0;
  z-index: 10000;
  background: var(--ink);
  display: grid;
  place-items: center;
  transition: opacity 0.9s var(--easing), visibility 0s linear 0.9s;
}

.preloader.is-done {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}

.preloader__inner {
  display: flex;
  align-items: center;
  gap: 28px;
  font-family: var(--font-sans);
  color: var(--cream);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 11px;
}

.preloader__mark {
  font-family: var(--font-display);
  font-size: 36px;
  letter-spacing: 0;
  color: var(--champagne);
}

.preloader__bar {
  position: relative;
  width: 220px;
  height: 1px;
  background: rgba(239, 231, 218, 0.12);
  overflow: hidden;
}

.preloader__fill {
  position: absolute;
  inset: 0;
  background: var(--champagne);
  transform-origin: left center;
  transform: scaleX(0);
}

/* ----------------- custom cursor ----------------- */
.cursor {
  position: fixed;
  top: 0;
  left: 0;
  pointer-events: none;
  z-index: 9999;
  mix-blend-mode: difference;
}

.cursor__dot,
.cursor__ring {
  position: fixed;
  top: 0;
  left: 0;
  border-radius: 50%;
  pointer-events: none;
  will-change: transform;
}

.cursor__dot {
  width: 6px;
  height: 6px;
  background: var(--cream);
  transform: translate(-50%, -50%);
  transition: opacity 0.3s ease, width 0.3s ease, height 0.3s ease;
}

.cursor__ring {
  width: 36px;
  height: 36px;
  border: 1px solid rgba(239, 231, 218, 0.55);
  transform: translate(-50%, -50%);
  transition: width 0.4s var(--easing), height 0.4s var(--easing),
    border-color 0.3s ease, opacity 0.3s ease, background 0.3s ease;
}

.cursor.is-link .cursor__ring {
  width: 56px;
  height: 56px;
  border-color: var(--champagne);
}

.cursor.is-image .cursor__ring {
  width: 96px;
  height: 96px;
  border-color: var(--champagne-bright);
  background: rgba(201, 166, 121, 0.08);
}

.cursor.is-card .cursor__ring {
  width: 72px;
  height: 72px;
  border-color: rgba(239, 231, 218, 0.85);
}

@media (hover: none), (pointer: coarse) {
  .cursor {
    display: none;
  }
}

/* ----------------- nav ----------------- */
.nav {
  position: fixed;
  top: 0;
  left: 0;
  width: 100%;
  z-index: 1000;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 22px var(--pad);
  gap: 24px;
  color: var(--cream);
  pointer-events: none;
  transition: background 0.6s ease, backdrop-filter 0.6s ease,
    padding 0.6s ease, border-color 0.6s ease;
  border-bottom: 1px solid transparent;
}

.nav > * {
  pointer-events: auto;
}

.nav.is-scrolled {
  background: rgba(11, 9, 7, 0.65);
  backdrop-filter: blur(14px) saturate(120%);
  -webkit-backdrop-filter: blur(14px) saturate(120%);
  padding: 14px var(--pad);
  border-bottom-color: var(--line);
}

.nav__brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  justify-self: start;
}

.nav__mark {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  font-family: var(--font-display);
  font-size: 18px;
  color: var(--champagne);
  letter-spacing: 0;
}

.nav__name {
  display: flex;
  flex-direction: column;
  font-size: 13px;
  letter-spacing: 0.04em;
}

.nav__name em {
  font-style: normal;
  font-size: 10px;
  letter-spacing: 0.22em;
  color: rgba(239, 231, 218, 0.55);
  text-transform: uppercase;
}

.nav__links {
  display: flex;
  gap: 36px;
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  justify-self: center;
}

.nav__links a {
  position: relative;
  padding: 6px 0;
  color: rgba(239, 231, 218, 0.78);
  transition: color 0.4s ease;
}

.nav__links a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 1px;
  background: var(--champagne);
  transform: scaleX(0);
  transform-origin: right center;
  transition: transform 0.5s var(--easing);
}

.nav__links a:hover {
  color: var(--cream);
}

.nav__links a:hover::after {
  transform: scaleX(1);
  transform-origin: left center;
}

.nav__right {
  justify-self: end;
}

.lang {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 8px 14px;
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  color: rgba(239, 231, 218, 0.7);
  transition: border-color 0.4s ease, color 0.4s ease, background 0.4s ease;
}

.lang:hover {
  border-color: var(--champagne);
  color: var(--cream);
}

.lang__opt.is-active {
  color: var(--champagne);
}

.lang__sep {
  color: rgba(239, 231, 218, 0.35);
}

@media (max-width: 880px) {
  .nav__links {
    display: none;
  }
  .nav {
    grid-template-columns: 1fr auto;
  }
}

/* ----------------- shared display + reveal ----------------- */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.62);
  margin: 0 0 28px;
}

.eyebrow__line {
  display: inline-block;
  width: 40px;
  height: 1px;
  background: var(--champagne);
}

.display {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(36px, 5.4vw, 86px);
  line-height: 1.02;
  letter-spacing: -0.01em;
  margin: 0 0 32px;
  color: var(--cream);
}

.reveal,
.reveal-up,
.word {
  will-change: transform, opacity;
}

/* ----------------- hero (magazine cover) ----------------- */
.hero--cover {
  position: relative;
  height: 100svh;
  min-height: 680px;
  padding: 0;
  overflow: hidden;
  isolation: isolate;
  background: var(--ink);
}

.hero__media {
  position: absolute;
  inset: 0;
  z-index: 0;
  overflow: hidden;
}

.hero__media-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
  filter: contrast(1.05) saturate(0.92) brightness(0.92);
  transform: scale(1.02);
  will-change: transform;
}

.hero__media-grad {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(
      180deg,
      rgba(11, 9, 7, 0.7) 0%,
      rgba(11, 9, 7, 0.18) 18%,
      rgba(11, 9, 7, 0.08) 40%,
      rgba(11, 9, 7, 0.35) 70%,
      rgba(11, 9, 7, 0.95) 100%
    ),
    linear-gradient(
      90deg,
      rgba(11, 9, 7, 0.35) 0%,
      transparent 25%,
      transparent 75%,
      rgba(11, 9, 7, 0.35) 100%
    );
}

.hero__media-vignette {
  position: absolute;
  inset: 0;
  background: radial-gradient(120% 80% at 50% 50%, transparent 45%, rgba(0, 0, 0, 0.55) 100%);
  pointer-events: none;
}

.hero__cover {
  position: relative;
  z-index: 2;
  height: 100%;
  display: grid;
  grid-template-rows: auto auto auto 1fr auto;
  padding: 100px var(--pad) 36px;
  gap: clamp(20px, 3vh, 40px);
  color: var(--cream);
}

.hero__masthead {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  font-size: 10px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.75);
  padding-bottom: 16px;
  border-bottom: 1px solid rgba(239, 231, 218, 0.16);
}

.hero__masthead-mark {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.02em;
  text-transform: none;
  color: var(--cream);
  justify-self: start;
}

.hero__masthead-mid {
  justify-self: center;
  color: var(--champagne);
}

.hero__masthead-end {
  justify-self: end;
}

@media (max-width: 720px) {
  .hero__masthead {
    grid-template-columns: 1fr auto;
  }
  .hero__masthead-mid {
    display: none;
  }
}

.hero__name {
  text-align: center;
  margin-top: clamp(8px, 2vh, 30px);
}

.hero__name-title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(72px, 17vw, 280px);
  line-height: 0.86;
  letter-spacing: 0.005em;
  margin: 0;
  color: var(--cream);
  text-shadow: 0 14px 60px rgba(0, 0, 0, 0.45);
}

.hero__name-title .word {
  display: block;
  overflow: hidden;
}

.hero__name-handle {
  margin: 14px 0 0;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: clamp(15px, 1.3vw, 20px);
  letter-spacing: 0.08em;
  color: var(--champagne);
}

.hero__coverlines {
  list-style: none;
  margin: 0;
  padding: 0;
  position: absolute;
  right: var(--pad);
  top: 46%;
  display: grid;
  gap: 14px;
  max-width: 280px;
  z-index: 3;
}

.hero__coverlines li {
  display: grid;
  grid-template-columns: 24px 1fr;
  gap: 10px;
  align-items: baseline;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.92);
  text-align: left;
  border-left: 1px solid var(--champagne);
  padding-left: 14px;
}

.hero__cl-num {
  font-family: var(--font-display);
  font-size: 13px;
  color: var(--champagne);
  letter-spacing: 0;
  text-transform: none;
}

@media (max-width: 980px) {
  .hero__coverlines {
    position: static;
    margin: 0;
    max-width: none;
  }
}

.hero__lower {
  display: grid;
  gap: 22px;
  max-width: 560px;
  align-self: end;
}

.hero__lede {
  font-size: clamp(14px, 1.05vw, 17px);
  line-height: 1.6;
  color: rgba(239, 231, 218, 0.88);
  margin: 0;
  max-width: 500px;
}

.hero__cta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  align-items: center;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 14px 26px;
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  border-radius: 999px;
  transition: background 0.5s var(--easing), color 0.5s var(--easing),
    border-color 0.5s ease, transform 0.5s var(--easing);
  border: 1px solid transparent;
  position: relative;
  overflow: hidden;
}

.btn svg {
  width: 16px;
  height: 16px;
  transition: transform 0.5s var(--easing);
}

.btn:hover svg {
  transform: translateX(4px);
}

.btn--primary {
  background: var(--cream);
  color: var(--ink);
}

.btn--primary:hover {
  background: var(--champagne);
}

.btn--ghost {
  color: var(--cream);
  border-color: var(--line-strong);
}

.btn--ghost:hover {
  border-color: var(--champagne);
  color: var(--champagne);
}

.btn--large {
  padding: 18px 34px;
  font-size: 13px;
}

.hero__footline {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 24px;
  padding-top: 18px;
  border-top: 1px solid rgba(239, 231, 218, 0.16);
}

.hero__stats {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: clamp(20px, 3vw, 44px);
}

.stat--inline {
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
  font-size: 10px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.58);
}

.stat--inline em {
  font-style: normal;
  font-family: var(--font-display);
  font-size: clamp(22px, 2.2vw, 30px);
  letter-spacing: 0.005em;
  color: var(--cream);
  line-height: 1;
}

.stat--inline-unit {
  font-family: var(--font-sans);
  font-size: 10px;
  letter-spacing: 0.22em;
  color: var(--champagne);
}

.stat--inline i {
  font-style: normal;
}

.hero__scroll {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.6);
  white-space: nowrap;
}

.hero__scroll-line {
  display: block;
  width: 64px;
  height: 1px;
  background: rgba(239, 231, 218, 0.25);
  position: relative;
  overflow: hidden;
}

.hero__scroll-line::after {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--champagne);
  transform-origin: left center;
  animation: scrollPulse 2.6s var(--easing) infinite;
}

@keyframes scrollPulse {
  0% {
    transform: scaleX(0);
    transform-origin: left center;
  }
  50% {
    transform: scaleX(1);
    transform-origin: left center;
  }
  51% {
    transform: scaleX(1);
    transform-origin: right center;
  }
  100% {
    transform: scaleX(0);
    transform-origin: right center;
  }
}

@media (max-width: 720px) {
  .hero__footline {
    flex-direction: column;
    align-items: flex-start;
  }
  .hero__scroll {
    display: none;
  }
}

/* ----------------- about ----------------- */
.about {
  position: relative;
  padding: clamp(80px, 12vw, 180px) var(--pad);
  max-width: var(--maxw);
  margin: 0 auto;
}

.about__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 7vw, 120px);
  align-items: center;
}

@media (max-width: 980px) {
  .about__grid {
    grid-template-columns: 1fr;
  }
}

.about__frame {
  position: relative;
  margin: 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  border-radius: 2px;
  box-shadow:
    0 40px 80px rgba(0, 0, 0, 0.5),
    inset 0 0 0 1px var(--line);
}

.about__frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 22%;
  transform: scale(1.15);
  will-change: transform;
}

.about__caption {
  margin-top: 18px;
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.45);
}

.about__copy .display {
  margin-bottom: 32px;
}

.about__text p {
  font-size: clamp(15px, 1.15vw, 18px);
  line-height: 1.7;
  color: rgba(239, 231, 218, 0.78);
  margin: 0 0 22px;
  max-width: 520px;
}

.about__meta {
  margin-top: 44px;
  display: grid;
  gap: 14px;
}

.meta {
  display: grid;
  grid-template-columns: 130px 1fr;
  gap: 18px;
  padding: 16px 0;
  border-top: 1px solid var(--line);
  font-size: 13px;
  letter-spacing: 0.04em;
}

.meta:last-child {
  border-bottom: 1px solid var(--line);
}

.meta__k {
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.45);
  align-self: center;
}

.meta__v {
  color: var(--cream);
}

.meta__v a {
  color: var(--champagne);
  border-bottom: 1px solid currentColor;
  padding-bottom: 1px;
  transition: color 0.4s ease;
}

.meta__v a:hover {
  color: var(--champagne-bright);
}

/* ----------------- services ----------------- */
.services {
  position: relative;
  padding: clamp(80px, 12vw, 180px) var(--pad);
  background:
    radial-gradient(60% 40% at 50% 0%, rgba(201, 166, 121, 0.07), transparent 70%),
    var(--ink-2);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.services__head {
  max-width: var(--maxw);
  margin: 0 auto 80px;
  text-align: center;
}

.services__head .eyebrow {
  margin-left: auto;
  margin-right: auto;
  justify-content: center;
}

.services__lede {
  font-size: clamp(15px, 1.2vw, 18px);
  color: rgba(239, 231, 218, 0.7);
  max-width: 580px;
  margin: 0 auto;
  line-height: 1.7;
}

.services__list {
  list-style: none;
  margin: 0;
  padding: 0;
  max-width: var(--maxw);
  margin: 0 auto;
}

.service {
  position: relative;
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: clamp(20px, 4vw, 60px);
  padding: 48px 0;
  border-top: 1px solid var(--line);
  transition: padding 0.6s var(--easing);
}

.service:last-child {
  border-bottom: 1px solid var(--line);
}

.service::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    90deg,
    transparent 0%,
    rgba(201, 166, 121, 0.05) 40%,
    rgba(201, 166, 121, 0.08) 60%,
    transparent 100%
  );
  opacity: 0;
  transition: opacity 0.6s var(--easing);
  pointer-events: none;
}

.service:hover::before {
  opacity: 1;
}

.service:hover {
  padding: 60px 0;
}

.service__num {
  font-family: var(--font-display);
  font-size: clamp(28px, 3vw, 48px);
  color: var(--champagne);
  line-height: 1;
}

.service__body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(20px, 4vw, 80px);
  align-items: start;
}

@media (max-width: 880px) {
  .service {
    grid-template-columns: 60px 1fr;
  }
  .service__body {
    grid-template-columns: 1fr;
    gap: 16px;
  }
}

.service__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(24px, 2.4vw, 38px);
  line-height: 1.1;
  letter-spacing: -0.005em;
  margin: 0;
  color: var(--cream);
}

.service__text {
  font-size: clamp(14px, 1.05vw, 16px);
  line-height: 1.7;
  color: rgba(239, 231, 218, 0.75);
  margin: 0 0 18px;
}

.service__tags {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  padding: 0;
  margin: 0;
}

.service__tags li {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.65);
  padding: 7px 14px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
}

/* ----------------- reach (audience stats) ----------------- */
.reach {
  position: relative;
  padding: clamp(80px, 12vw, 180px) var(--pad);
  max-width: var(--maxw);
  margin: 0 auto;
}

.reach__head {
  text-align: center;
  max-width: 760px;
  margin: 0 auto 80px;
}

.reach__head .eyebrow {
  margin-left: auto;
  margin-right: auto;
  justify-content: center;
}

.reach__lede {
  font-size: clamp(15px, 1.2vw, 18px);
  color: rgba(239, 231, 218, 0.72);
  margin: 18px auto 14px;
  line-height: 1.7;
  max-width: 600px;
}

.reach__period {
  font-size: 11px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--champagne);
  margin: 18px 0 0;
}

.reach__hero {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: clamp(24px, 4vw, 60px);
  padding: clamp(40px, 5vw, 70px) clamp(24px, 4vw, 60px);
  border: 1px solid var(--line);
  border-radius: 4px;
  background:
    radial-gradient(60% 80% at 0% 50%, rgba(201, 166, 121, 0.10), transparent 70%),
    linear-gradient(135deg, var(--ink-2) 0%, var(--ink-3) 100%);
  margin-bottom: 22px;
  position: relative;
  overflow: hidden;
}

.reach__hero::after {
  content: "";
  position: absolute;
  right: -15%;
  top: -30%;
  width: 40%;
  height: 160%;
  background: radial-gradient(closest-side, rgba(201, 166, 121, 0.18), transparent 70%);
  filter: blur(20px);
  pointer-events: none;
}

.reach__hero-figure {
  display: flex;
  align-items: baseline;
  gap: 14px;
  line-height: 0.9;
  position: relative;
  z-index: 1;
}

.big-num {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(96px, 16vw, 240px);
  color: var(--cream);
  letter-spacing: -0.005em;
  line-height: 0.86;
  display: inline-block;
}

.big-num__unit {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(28px, 4vw, 64px);
  color: var(--champagne);
  letter-spacing: 0.02em;
}

.reach__hero-meta {
  display: flex;
  flex-direction: column;
  gap: 14px;
  z-index: 1;
}

.reach__hero-label {
  font-size: clamp(13px, 1.05vw, 16px);
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--cream);
}

.reach__hero-delta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 12px;
  letter-spacing: 0.04em;
  color: rgba(239, 231, 218, 0.78);
}

.up-arrow {
  display: inline-grid;
  place-items: center;
  width: 26px;
  height: 26px;
  border-radius: 999px;
  background: rgba(201, 166, 121, 0.18);
  color: var(--champagne-bright);
  font-size: 14px;
}

@media (max-width: 760px) {
  .reach__hero {
    grid-template-columns: 1fr;
    text-align: left;
  }
}

.reach__grid {
  list-style: none;
  padding: 0;
  margin: 0 0 60px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

@media (max-width: 880px) {
  .reach__grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 520px) {
  .reach__grid {
    grid-template-columns: 1fr;
  }
}

.stat-card {
  padding: clamp(24px, 3vw, 40px);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: background 0.5s var(--easing);
}

.stat-card:hover {
  background: rgba(201, 166, 121, 0.04);
}

.stat-card__num {
  font-family: var(--font-display);
  font-size: clamp(36px, 4.4vw, 64px);
  line-height: 1;
  color: var(--cream);
  letter-spacing: -0.005em;
}

.stat-card__label {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.6);
  margin-top: 6px;
}

.stat-card__delta {
  font-size: 11px;
  letter-spacing: 0.02em;
  color: var(--champagne);
  margin-top: 4px;
}

.reach__chart {
  margin: 0 0 60px;
  padding: clamp(30px, 4vw, 50px) clamp(24px, 3vw, 40px) clamp(20px, 3vw, 32px);
  border: 1px solid var(--line);
  border-radius: 4px;
  background: linear-gradient(180deg, var(--ink-2) 0%, var(--ink) 100%);
  position: relative;
  overflow: hidden;
}

.reach__chart-svg {
  display: block;
  width: 100%;
  height: clamp(180px, 22vw, 280px);
}

.reach__chart-line {
  stroke-dasharray: 1800;
  stroke-dashoffset: 1800;
}

.reach__chart-points circle {
  opacity: 0;
  transform-origin: center;
}

.reach__chart-axis {
  position: absolute;
  right: clamp(24px, 3vw, 40px);
  top: clamp(30px, 4vw, 50px);
  height: clamp(180px, 22vw, 280px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 4px 0;
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.45);
  pointer-events: none;
}

.reach__chart-caption {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-top: 14px;
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.5);
}

.reach__chart-caption span:nth-child(2) {
  color: var(--champagne);
}

.reach__conversion {
  padding: clamp(40px, 5vw, 70px) clamp(24px, 4vw, 60px);
  border: 1px solid var(--line);
  border-radius: 4px;
  background:
    radial-gradient(80% 100% at 50% 0%, rgba(201, 166, 121, 0.06), transparent 70%),
    var(--ink-2);
}

.reach__conv-head {
  text-align: center;
  margin-bottom: 50px;
}

.reach__conv-eyebrow {
  display: inline-block;
  font-size: 10px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--champagne);
  margin-bottom: 18px;
}

.reach__conv-title {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(24px, 3vw, 40px);
  line-height: 1.18;
  color: var(--cream);
  margin: 0;
  max-width: 700px;
  margin-inline: auto;
}

.reach__conv-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

@media (max-width: 720px) {
  .reach__conv-grid {
    grid-template-columns: 1fr;
  }
}

.conv-cell {
  padding: clamp(28px, 3vw, 40px) clamp(20px, 3vw, 32px);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 12px;
  text-align: center;
}

.conv-cell__num {
  font-family: var(--font-display);
  font-size: clamp(40px, 5.4vw, 78px);
  line-height: 0.95;
  color: var(--cream);
  letter-spacing: -0.005em;
}

.conv-cell__period {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.6);
}

.reach__conv-note {
  margin: 30px 0 0;
  text-align: center;
  font-size: 12px;
  line-height: 1.7;
  color: rgba(239, 231, 218, 0.5);
  max-width: 600px;
  margin-inline: auto;
}

/* ----------------- lifestyle ----------------- */
.lifestyle {
  padding: clamp(80px, 12vw, 180px) var(--pad);
  max-width: var(--maxw);
  margin: 0 auto;
}

.lifestyle__head {
  max-width: 700px;
  margin: 0 auto 70px;
  text-align: center;
}

.lifestyle__head .eyebrow {
  margin-left: auto;
  margin-right: auto;
  justify-content: center;
}

.lifestyle__grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-auto-rows: 22vw;
  gap: 18px;
}

@media (max-width: 980px) {
  .lifestyle__grid {
    grid-template-columns: repeat(2, 1fr);
    grid-auto-rows: 50vw;
  }
}

.tile {
  position: relative;
  overflow: hidden;
  margin: 0;
  background: var(--ink-3);
  border-radius: 2px;
  grid-column: span 2;
}

.tile--tall {
  grid-row: span 2;
}

.tile--wide {
  grid-column: span 4;
}

.tile--text {
  grid-column: span 2;
  display: grid;
  place-content: center;
  padding: 40px;
  background:
    linear-gradient(135deg, rgba(201, 166, 121, 0.08), rgba(201, 166, 121, 0.02));
  border: 1px solid var(--line);
}

.tile--statement {
  display: grid;
  place-content: center;
  text-align: center;
  padding: clamp(30px, 5vw, 70px);
  background:
    radial-gradient(60% 80% at 30% 50%, rgba(201, 166, 121, 0.12), transparent 70%),
    radial-gradient(50% 80% at 80% 60%, rgba(185, 130, 111, 0.06), transparent 70%),
    linear-gradient(135deg, var(--ink-3) 0%, var(--ink-2) 100%);
  border: 1px solid var(--line);
  position: relative;
  overflow: hidden;
}

.tile--statement::before,
.tile--statement::after {
  content: "";
  position: absolute;
  top: 50%;
  width: clamp(40px, 8vw, 120px);
  height: 1px;
  background: var(--champagne);
  opacity: 0.5;
}

.tile--statement::before {
  left: clamp(20px, 3vw, 40px);
}

.tile--statement::after {
  right: clamp(20px, 3vw, 40px);
}

.tile__statement-eyebrow {
  font-size: 10px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--champagne);
  margin: 0 0 22px;
}

.tile__statement-title {
  font-family: var(--font-display);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(24px, 2.6vw, 40px);
  line-height: 1.18;
  letter-spacing: 0.005em;
  color: var(--cream);
  margin: 0 0 22px;
  max-width: 720px;
}

.tile__statement-sign {
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.55);
  margin: 0;
}

@media (max-width: 980px) {
  .tile,
  .tile--wide,
  .tile--text {
    grid-column: span 1;
  }
  .tile--tall {
    grid-row: auto;
  }
}

.tile img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 28%;
  transform: scale(1.08);
  will-change: transform;
  transition: transform 1.2s var(--easing), filter 0.8s ease;
  filter: saturate(0.85) contrast(1.02);
}

.tile--wide img {
  object-position: center 40%;
}

.tile:hover img {
  transform: scale(1.14);
  filter: saturate(1) contrast(1.05);
}

.tile figcaption {
  position: absolute;
  left: 24px;
  bottom: 22px;
  font-family: var(--font-display);
  font-size: clamp(20px, 2vw, 30px);
  color: var(--cream);
  z-index: 2;
  letter-spacing: 0.02em;
}

.tile:not(.tile--text)::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 50%, rgba(11, 9, 7, 0.75) 100%);
  z-index: 1;
}

.tile__quote {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: clamp(20px, 1.8vw, 28px);
  line-height: 1.35;
  color: var(--cream);
  margin: 0 0 20px;
}

.tile__sign {
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--champagne);
  margin: 0;
}

/* ----------------- contact ----------------- */
.contact {
  position: relative;
  padding: clamp(100px, 16vw, 220px) var(--pad);
  background: linear-gradient(180deg, var(--ink) 0%, var(--ink-2) 100%);
  border-top: 1px solid var(--line);
  overflow: hidden;
}

.contact::before {
  content: "";
  position: absolute;
  width: 80vmax;
  height: 80vmax;
  top: -30vmax;
  left: 50%;
  transform: translateX(-50%);
  background: radial-gradient(closest-side, rgba(201, 166, 121, 0.13), transparent 70%);
  pointer-events: none;
}

.contact__inner {
  position: relative;
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.contact__title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(40px, 6vw, 96px);
  line-height: 1.02;
  letter-spacing: -0.012em;
  margin: 0 0 28px;
  color: var(--cream);
}

.contact__lede {
  font-size: clamp(15px, 1.2vw, 18px);
  color: rgba(239, 231, 218, 0.75);
  max-width: 580px;
  margin: 0 auto 60px;
  line-height: 1.7;
}

.contact__channels {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  margin-bottom: 60px;
}

@media (max-width: 780px) {
  .contact__channels {
    grid-template-columns: repeat(2, 1fr);
  }
}

.channel {
  padding: 28px 16px;
  border-bottom: 1px solid var(--line);
  border-right: 1px solid var(--line);
  display: grid;
  gap: 8px;
  text-align: left;
  transition: background 0.4s ease, transform 0.5s var(--easing);
}

.channel:last-child {
  border-right: 0;
}

@media (max-width: 780px) {
  .channel {
    border-right: 1px solid var(--line);
  }
  .channel:nth-child(2n) {
    border-right: 0;
  }
}

.channel:hover {
  background: rgba(201, 166, 121, 0.04);
}

.channel__k {
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.5);
}

.channel__v {
  font-family: var(--font-display);
  font-size: clamp(16px, 1.5vw, 22px);
  color: var(--cream);
  letter-spacing: 0.01em;
}

/* ----------------- footer ----------------- */
.footer {
  padding: 40px var(--pad);
  border-top: 1px solid var(--line);
  background: var(--ink);
}

.footer__row {
  max-width: var(--maxw);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  font-size: 12px;
  letter-spacing: 0.04em;
  color: rgba(239, 231, 218, 0.55);
}

.footer__row + .footer__row {
  margin-top: 16px;
}

.footer__row--small {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(239, 231, 218, 0.4);
}

.footer__brand {
  font-family: var(--font-display);
  font-size: 16px;
  letter-spacing: 0.02em;
  color: var(--cream);
}

@media (max-width: 600px) {
  .footer__row {
    flex-direction: column;
    align-items: flex-start;
  }
}

/* ----------------- expand-on-scroll ----------------- */
[data-expand] {
  overflow: hidden;
}

[data-expand] img {
  transform: scale(1.18);
}

/* ----------------- reveal initial state (GSAP sets final) ----------------- */
.reveal {
  opacity: 0;
  transform: translateY(20px);
}

.reveal-up {
  opacity: 0;
  transform: translateY(40px);
}

.word.reveal-up {
  opacity: 1;
  transform: translateY(110%);
}

/* respect reduced motion */
@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.001ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.001ms !important;
  }
  .reveal,
  .reveal-up,
  .word.reveal-up {
    opacity: 1 !important;
    transform: none !important;
  }
}